Many small business owners face the same challenges when it comes to marketing their products and services: no time, no money and/or no idea where to start. Week after week, marketing efforts are pushed to the bottom of the to-do list, leaving huge potential for increased growth, visibility and excitement untapped. WE LOVE MARKETING, a pilot event that will hopefully become an ongoing monthly series, aspires to energize, motivate and empower small business owners to discover new and effective ways to increase their customer base and their bottom line. Whether you run a small business in the Greensboro area and are looking to up your game or would just like to learn more about the exciting world of marketing, this fun, informative, inclusive and totally free event is for you.
The event format will be a two-parter: first, a short presentation on a relevant topic led by branding and marketing strategist Lisa Sussman, a former board member of the San Francisco chapter of the American Marketing Association who specializes in working with small businesses; followed by an interactive Q&A discussion in which attendees can source ideas from the group to address their individual marketing challenges. Not only will we cover the nuts and bolts of marketing, we'll also put our heads together to come up with practical steps for developing and executing strategies that are totally do-able for any small business owner.